Samsung still leads in India, but losing ground: CyberMedia Research

Here’s yet another survey that refutes the Canalys report about Micromax surpassing Samsung to take the top position in India. However, the report does mention how Samsung is ‘losing grip’ in India.

The new report by CyberMedia Research (CMR) states Samsung captured 16.5 percent of the overall shipments in India in 2014, followed by Micromax and Microsoft (Nokia) at 13.3 percent each.

According to CMR’s India monthly mobile handsets market review for the year 2014, overall mobile handsets market grew by 4 percent to 257 million units in terms of shipments compared to 2013.

However, the report also adds that, despite its top position, the phone maker is “losing the firm grip” it had over Indian mobile market. Its shade declined to 16.5 percent at the end of December 2014 from 20.3 percent at the beginning of the year.

“Samsung was seen to be losing its earlier firm grip on market, as its share of the market showed a downward trend during the year, as compared to Micromax that gained primarily in April-June 2014, but then continued to remain flat during the rest of the year,” CMR said in a statement.

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