Microsoft’s strategy for online success
On the PC, Microsoft may not be writing every program that people use, but by controlling the operating system, the company has maintained a dominant position.
The company is in the early stages of trying to carve out a similar role on the internet. To do that, Microsoft is not just branching out, but also reaching out to make itself more compatible with rivals.
“When you talk to people who are heavy internet users, they don’t all use just one service from one company,” Microsoft corporate vice president Chris Jones said in an interview this week. “They end up using a smattering of services.”
Full story: ZDNet.co.uk
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