Apple shows off first China store, divulges retail plans

Apple allowed a sneak peek at its flagship store in Beijing on Thursday, along with a glimpse of its China strategy.

The two-level store store will open July 19 in Beijing’s Sanlitun entertainment district at 10 a.m., Apple’s first in China and its 219th worldwide.

“This is the first of many stores we will open in China,” said Ron Johnson, Apple’s senior vice president of retail, in remarks at the store. He later added that Apple will open stores “in Beijing, in Shanghai and beyond,” and confirmed that another store will open in Beijing’s Qianmen area, a shopping street south of Tiananmen Square that has been renovated ahead of the Olympic Games, which begin next month. Qianmen was thought to be the location for Beijing’s Apple Store when it was first reported.

The store will offer Genius Bar services in Chinese and English, said John Ford, the store’s manager, with support in some other languages available, including German.

Full article: macworld.com