Digesting Google’s New PPA Advertising Product

by admin March 21, 2007 at 11:22 am

Google announced the testing of a new pay-per-action, or PPA, advertising product today. It’s important for a number of reasons, not the least of which is the fact that Google controls so much of the online advertising market that just about anything they do in advertising has real consequences around the Internet.

Read more: Techcrunch