Firefox plans mass marketing drive

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‘Are we going to get hundreds, thousands or tens of thousands of videos?’ asks Mozilla, ahead of a video marketing campaign to push Firefox 1.5

The Mozilla Corporation is gearing up to launch a large-scale marketing drive when Firefox 1.5 is released.

Christopher Beard, the vice-president of products at Mozilla Corporation, told ZDNet UK on Monday that there is a “strong likelihood” that Firefox 1.5, the next major version of the open source browser, will be released on 29 November.

Beard said the Corporation is planning a “big marketing push” that will coincide with the release of 1.5. This will include a community marketing campaign that will encourage Firefox fans to tell the world about their favourite browser by publishing home-made videos on a Mozilla Web site.

“You will have real people telling you about Firefox’s features ?¢‚Ǩ‚Äù what’s cool and great,” said Beard. “People can create the video and upload it to the Mozilla site. The video will then be reviewed and put on our Web site, with a link from their location.”

Full article: ZDNet UK

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