Google Building Browser Plug-In To Protect Consumer Privacy

Google is working on a browser plug-in that allows consumers to block being counted when landing on a Web site that monitors visits with Google Analytics. The Mountain View, Calif. company’s engineers continue to test and finalize the function.

Sitting in the crossroads, Google needs to support advertisers, investors and consumers. The obligation to support advertisers and shareholders resides in the ability to develop tools that provide data and ad targeting. But to succeed, Google must become a good corporate citizen and give consumers a method to opt-out and protect their privacy.

Google engineers have been working on the plug-in during the past year and plans to make it globally available in the coming weeks, according to Amy Chang, group product manager at Google Analytics. She says the search engine takes privacy very seriously and will continue to provide people with more choices.

Read more: mediapost.com