Google Expands AdSense For Video, Sets Deals With Tremor, YouMe, Others

IN A BID TO ACCELERATE its role in the burgeoning online video advertising marketplace, search giant Google this morning is announcing a slew of deals expanding its AdSense for video beta. To date, the AdSense program has focused mainly on enabling Web publishers to serve text-only ads. The video beta version, enables publishers to serve targeted, contextually-relevant video graphical ads and text overlays, and is seen as an alternative to the pre-roll an post-roll advertising clips that have become the industry’s default standard advertising format.

Google has been working on ways to expand its reach into video ever since its $1.65 billion acquisitions of YouTube in 2006, and recently began accelerating its role in TV advertising sales, as well, via its AdWords For TV program, which enables advertisers to buy addressable TV advertising on cable and satellite TV systems.

Read more: mediapost.com