Google Gets into Web Syndication with ‘Family Guy’ Creator
Google is getting into the entertainment delivery business this fall with ‘Family Guy’ creator Seth MacFarlane in a deal to distribute via Google AdSense, Web-only episodes of series “Seth MacFarlane’s Cavalcade of Cartoon Comedy.”
The series will only be available on the Internet and will be promoted by Google. However, unlike Google’s traditional AdSense text and banner ads, the show Cavalcade will be promoted through relatively unknown Google service called Google Content Network. Using AdSense video clips Cavalcade promos will be embedded on thousands of Web sites frequented by Family Guy fans (read males under 30), according to a report by the New York Times.
Read more: pcworld.com