Google Opens Click-Fraud Site
Google has launched a resource center about click fraud, describing ‘invalid clicks,’ and monitoring tools.
Google Inc. has unveiled a Web site “resource center” focused on the thorny issue of click fraud, which many consider a potential threat to the company’s main source of revenue: pay-per-click advertising.
Google developed the new Ad Traffic Quality Resource Center primarily to give its advertisers a single place to find Google’s information about click fraud, said Shuman Ghosemajumder, business product manager for trust and safety at Google, on Friday.
Full article: pcworld.com