Is Apple Building A Search Engine?
WeÃ¢â‚¬â„¢ve received multiple (if thin) reports that Apple is working on a search engine of some sort.
At first glance, the rumors make sense. AppleÃ¢â‚¬â„¢s Safari browser has 6-7% market share, and currently uses Google as the search engine for both the standard and iPhone/iPod versions (unlike other browsers, you donÃ¢â‚¬â„¢t have a choice). They also have a suite of personal productivity tools through Mobile Me that bring some hard core users to their servers daily. All of that traffic and usage equates to a lot of searches, which can be monetized heavily.
Also, Apple canÃ¢â‚¬â„¢t be super pleased with GoogleÃ¢â‚¬â„¢s competition to the iPhone with Android. Google CEO Eric Schmidt, whoÃ¢â‚¬â„¢s also on AppleÃ¢â‚¬â„¢s board of directors, sits out of discussions involving AppleÃ¢â‚¬â„¢s mobile strategy, and rumor is he may leave the board.
Read more: techcrunch.com