Microsoft kicks the tires on Revver
Don’t expect Microsoft to stand pat in a video-sharing sector dominated by Google’s YouTube.
A week after a test version of Microsoft’s video site, Soapbox, went live, the company sized up at least one potential acquisition target, sources say. Last month, executives from MSN toured the Los Angeles headquarters of video-sharing site Revver, according to multiple sources. Rob Bennett, MSN’s general manager of Entertainment and Video services, confirmed that a meeting occurred but declined to discuss specifics.
“MSN was there looking to see whether any of Revver’s technology or staff could be rolled into Soapbox,” said one source familiar with the talks between the companies.
Full story: CNET News.com