Microsoft looks to buy way into search (again)

REDMOND, Wash.–Microsoft is looking to buy its way into search, and I’m not talking about Yahoo.

The software maker plans on Wednesday to launch a cash back program to those who buy things after using its search.

Microsoft has details of the program up on its Web site, including a list of frequently asked questions.

“We want to earn your loyalty and reward it with cashback savings for your everyday online shopping,” Microsoft said. “We are ‘The Search That Pays You Back!’ ”

As previously reported, Microsoft is due to show off its latest enhancements to its search product at the Advance 08 advertising conference here. Microsoft Chairman Bill Gates is set to offer the main address of the event on Wednesday. I hear the company has more than just the cash back effort up its sleeves.

In any case, it’s not the first time Microsoft has tried to use financial incentives to boost its search share. It has run a number of programs including its Live Search Club that offer rewards for those that use its search.

Full story: news.cnet.com