Microsoft: Zune sales to top 1 million by June

by admin December 10, 2006 at 12:23 pm

Although the Zune has fallen some in the sales ranks, Microsoft says it expects to sell more than 1 million of the music players by the end of June.

The software maker said Wednesday it was pleased with response to the device, which debuted at No. 2 in research firm NPD’s weekly sales ranks, but fell to No. 5 last week.

“We’re forecasting just over 1 million units for the fiscal year,” said Jason Reindorp, marketing director for Zune at Microsoft. “We feel pretty good about that number.”

The Zune went on sale in mid-November. In its first days, it ranked near the top of Amazon.com’s electronics sales chart. According to NPD’s recent ratings, though, it now holds about a 2 percent market share.

Full article: CNET News.com