MSN Soapbox: No longer going it alone against YouTube
It always felt wrong to me to call the fledgling Soapbox on MSN Video a “YouTube killer.”
As of March 22 ?Â¢â€šÃ‡Â¨â€šÃ„Ã¹ with NBC, News Corp., MSN, Yahoo, AOL and MySpace all aligning to try to take on Google’s YouTube ?Â¢â€šÃ‡Â¨â€šÃ„Ã¹ it feels a tad better to refer to Soapbox and YouTube in the same breath.
In the end, the deal’s not really about content ?Â¢â€šÃ‡Â¨â€šÃ„Ã¹ in spite of Microsoft’s public statement, which I’m including in full as part of this post. It’s all about who will have the best ad platform for video on the Web. (Especially if you concur that Google’s an advertising company, not a search company.)
Full article: ZDNet Blogs