Deal with MPAA shows carrot works better than stick?

BitTorrent creator Bram Cohen has agreed to strip links to pirate movies out of his bittorrent.com search engine - the outcome of talks between his company and the Motion Picture Ass. of America (MPAA).

“BitTorrent Inc. discourages the use of its technology for distributing films without a licence to do so,” Cohen said in a statement. “As such, we are pleased to work with the film industry to remove unauthorised content from bittorrent.com’s search engine.”
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The agreement is limited. It only applies to content owned by the MPAA’s seven members, and clearly can’t extend to any other search engine capable of listing BitTorrent files. It’s also up to the MPAA’s members to spot links to illegal copies of material they own, and to report the breach to BitTorrent.

Full story: The Register