Google buys into in-game advertising
Search giant scoops up Adscape Media
Google has agreed to purchase in-game advertising firm Adscape Media for an undisclosed sum.
Adscape specialises in in-game advertisements which may appear as banners or pop-ups designed to integrate with the storyline and environment of the game.
An in-game ad could appear to players as a billboard or sign painted on the side of a building, for example.
Full article: vnunet.com
