Google Lets Advertisers Target Mobile Devices
Google today announced that it has added a new option for AdWords advertisers to specifically target iPhones, T-Mobile’s G1, and other mobile devices that have ‘real’ Internet browsers. Unlike the standard mobile AdWord ads that were targeted to appear on mobile web sites, this new feature will allow advertisers to target any mobile device with a full HTML browser. Google also points out that it is seeing ‘a lot’ of searches from iPhone and G1 users and the iPhone drove more traffic to Google.com during last year’s holiday season than any other mobile platform.
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