Viacom Inks $500 Million Ad Deal With Microsoft; Makes a Hollywood Play For Videogames Too
In yet another move to strengthen the anti-Google coalition, Viacom announced a complicated deal with Microsoft that combined Web advertising, TV advertising, video licensing, and an online gaming partnership. Back in April, Viacom signed another deal with Yahoo for search advertising across its sites, which is still in place. The media company’s Web strategy seems motivated by its hate for Google as much as anything else.
Full story: techcrunch.com
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