Apple denying iPhone apps that use location framework for targeted ads

by admin February 5, 2010 at 3:56 pm

Apple this week notified iPhone developers that they cannot use the device’s GPS data to serve location-aware advertisements to users of App Store software.

In an update to the “News and Announcements for iPhone Developers” RSS feed, Apple included a tip on the “Core Location” framework included in the iPhone OS software development kit. Using the GPS in the iPhone 3G and iPhone 3GS, developers can determine the current location of users — but only if the data is used to provide “beneficial information.”

“If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store,” the update reads.

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