Adobe Flash coming to your TV

San Jose (CA) – Adobe is driving its Flash technology much more into the mainstream with an announcement that the software platform will soon be supported by “set-top boxes, Blu-ray players and “other devices in the digital living room.”

According to the company, Flash will be integrated directly into the hardware and will be used by “major System on Chips (SoC) vendors,” OEMs, cable operators and content providers including Atlantic Records, Broadcom, Comcast, Disney Interactive Media Group, Intel, Netflix, STMicroelectronics, The New York Times Company, NXP Semiconductors, Sigma Designs – all of which announced support for Adobe Flash today. SoCs with embedded Flash technology are expected to ship in the second half of 2009.

Adobe said that its Flash technology will allow consumers to watch HD Web videos via the Flash Video (FLV) file format on their TVs, without the need for a web browser.

Read more: tgdaily.com