Facebook now lets small businesses earn from its paid online events: Here’s how it works

Facebook is launching an ability for small businesses, creators, educators and media publishers to earn money from online events on its platform.

Key Highlights

Facebook Page owners can create an online event, set a price, promote the event, collect payment in the wake of COVID-19

Given the situation, people are also relying on live video and interactive experiences more

Facebook has announced it is launching an ability that lets small businesses, creators, educators and media publishers to earn money from online events on its platform and now, Page owners can create an online event, set a price, promote the event, collect payment and host the event, all in one place in the wake of the coronavirus pandemic and social distancing norms.

With social distancing mandates still in place, many businesses and creators are bringing their events and services online to connect with existing customers and reach new ones. People are also relying on live video and interactive experiences more when they can’t come together physically. In June, the social networking giant saw live broadcasts from Pages double compared to the same time last year, which was largely attributed to broadcasts since March.

“In testing, we’ve seen businesses use Facebook to host expert talks, trivia events, podcast recordings, boxing matches, cooking classes, intimate meet-and-greets, fitness classes and more,” Fidji Simo, Vice President, Head of Facebook App, said in a statement.

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