Gates: 'We'll keep Google honest'

Homeboy Bill

Bill Gates has promised to keep Google “honest” by pushing the internet rival to “to better” despite coming late to the internet services market with an unfinished offering.

Hosting a summit of some of MSN’s largest advertisers, who will no doubt want to know why MSN’s traffic is increasing while revenue from ads is falling, Gates conceded Google had done a “great job” on search and advertising while Microsoft had made a number of tactical mistakes, including appointing the “wrong” people.

He spoke as Microsoft launched its adCenter advertising serving engine for MSN and Windows Live, bringing forward the service from its anticipated summer release. Gates promised Microsoft would do a better job of providing more context-based search results than Google, calling current search a “treasure hunt.”

Full story: The Register