Hollywood gives blessing to BitTorrent store

‘Get your bits and bytes here… ‘

itTorrent is using its software to launch a download site – called the BitTorrent Entertainment Network – that will distribute more than 5,000 titles from digital movies, TV shows, games and other media.

In the battle for the nascent online video market, BitTorrent could be a competitor, thanks to its existing reputation for speedy file distribution.

It also has an established user base it says numbers 135 million – which could immediately pit it against some of the sector’s heavyweights, including Brightcove, Joost (a new P2P service started by the founders of Kazaa and Skype) and YouTube. Joost recently partnered with some big entertainment companies, such as Viacom.

Despite the reputation of BitTorrent’s software for helping people illegally share millions of unauthorised video files, company managers have convinced studios such as 20th Century Fox, Lions Gate and Metro-Goldwyn-Mayer Studios that the company comes to Hollywood with a laurel branch in its hands.

Full article: silicon.com