Microsoft planning a Zune-centric entertainment store?

by admin April 16, 2008 at 6:13 pm

Microsoft may be putting together an “entertainment marketplace” tentatively named Zune VideoX, ZDNet’s Mary Jo Foley reported Wednesday. In other words, it’s yet another digital content store trying to take a bite out of Apple’s iTunes.

Joe Belfiore, corporate vice president of Microsoft’s Devices and Entertainment eHome division, is reportedly spearheading the project. But it goes without saying that as with any of these “iTunes killers” that seem to pop up like mushrooms after rain, well, it’s going to be an uphill battle even for Redmond.

Read more: news.com