Apple Reportedly Working On An “Unlimited iTunes” Business Plan

by admin March 19, 2008 at 4:53 pm

Apple is working on a new plan to bring customers closer to digital music and the iTunes Store by discussing with major music companies the possibility of offering unlimited music service in return for paying a premium for the iPod and iPhone music devices, The Financial Times (requires subscription) reports.

The company refused to comment on the new strategy of making its devices even more appealing to the public, but according to the same newspaper, people familiar to the deal said at the center of discussions was the price Apple would have to pay for unlimited access to the libraries of the music companies they planned to bring on board.

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