Why Googlers Call Friend Connect Ã¢â‚¬Å“FriendSenseÃ¢â‚¬Â
ItÃ¢â‚¬â„¢s always fun to hear what Google employees call various projects when they think no one is listening. In 2007 they called the upstart Hulu joint venture Clown Co. as a private joke about the messy start to that unlikely company (I was right there mocking Hulu with them, but later gave them their due when they failed to fail).
Now weÃ¢â‚¬â„¢ve confirmed that inside the Googleplex their new social product, Friend Connect, is often referred to as Ã¢â‚¬Å“Friendsense.Ã¢â‚¬Â Why? Because like Adsense, Google plans to use Friend Connect as a shoehorn to insert advertising onto third party websites.
Read more: techcrunch.com