A first look at the App Store
Even before Apple’s iPhone 2.0 software has become available, Apple has introduced the App Store as a feature of the recently-released iTunes 7.7. This way, users can get a head start on purchasing and downloading software for their iPhone and iPod touch, even if they can’t run it quite yet. Here’s a first look at the new service and how it works.
Anyone who’s spent any time in the iTunes Store should be instantly familiar with the App Store. Access and navigation is identical  the App Store shows featured applications, along with categories, “Quick Links,†a “What’s Hot†list, and a “Staff Favorites†list. Each application name is accompanied by its category listing and its icon as it will appear on your iPhone or iPod touch.
Read more: macworld.com