Adobe Flash Platform Services Unveiled
SAN JOSE, Calif. & NEW YORK –(Business Wire)– Today at the IAB MIXX Conference and Expo, Adobe Systems (News – Alert) Incorporated (Nasdaq:ADBE) announced the availability of Adobe® Flash® Platform Services for Distribution, a new service that enables advertisers and content publishers to promote, measure and monetize applications across social networks, desktops and mobile devices.
Adobe Flash Platform Services are online, hosted services that allow developers to add innovative capabilities to Web applications with a predictable, cost efficient deployment model. Developers, advertisers and publishers are now using Adobe Flash Platform Services to make Web applications sharable, social, and collaborative.
The Need for More Effective Application Distribution and Measuring With the growth of social media, advertisers and publishers are looking to more predictable and effective methods to reach audiences via social media. There are many benefits to using sharable, social applications to connect with customers; however, it can be difficult to get users to install the applications. Additionally, advertisers, publishers and game developers use distribution methods that don’t support all popular destinations and can be difficult to maintain. Many times, simply posting applications in an app store is the mobile distribution strategy. Rarely is an overall distribution strategy unified across the Web and mobile, making comprehensive analytics difficult to obtain.
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