Adobe snaps up Omniture for $1.8bn
Web analytics firm set to become Adobe’s second largest acquisition
Adobe Systems is set to splash out $1.8bn (Ã‚Â£1.1bn) on web analytics firm Omniture, in a move which could help developers create more highly optimised web content.
Adobe announced yesterday that it will pay $21.50 (Ã‚Â£13) per share in cash for Omniture, representing the firm’s second largest acquisition since paying $3.4bn (Ã‚Â£2bn) for Macromedia in 2005.
Shantanu Narayen, president and chief executive at Adobe, claimed that Omniture’s web measurement and optimisation capabilities will enable Adobe to increase the value it offers to customers.
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