Ads and News: Google Capitalizes on Old Idea

by admin February 27, 2009 at 5:28 pm

You remember. The exquisite journalistic/commercial mix that sustained newspapers for many a year. News and Ads. Ads and News. Both, together, side by side. Reaching mass markets that wanted to know things and buy stuff.

We’re seeing daily the damage done to that newspaper model, as newspapers themselves become higher-priced, niche vehicles for comfort-seeking baby boomer + readers and as Google (GOOG) and other news aggregators become the new mass marketers, reaching broad swaths of every population group everywhere.

So, within that context, it’s no surprise that Google has just added its paid search ads in it Google News pages. There they are, on the right hand side of the page, just as we’ve all become accustomed to on the search and other (just added on Google Finance and Google Earth as well) pages.

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