AMD Looks to Purge Past Chip Problems With Shanghai

by admin November 13, 2008 at 2:51 pm

With the launch of its latest quad-core Opteron processor, code-named Shanghai, on Thursday, Advanced Micro Devices is looking to rebuild confidence among customers after problems with its Barcelona chip earlier this year.

Barcelona was the quad-core Opteron processor that AMD started shipping in volume in April. Announced in 2006, mass shipments of Barcelona were delayed after bugs were detected in the cache memory. Some customers turned to quad-core processors from Intel in the interim.

The delay cost AMD market share and credibility, and it must now build back up its reputation as a reliable chip supplier. Some customers may still be a little wary, said Rob Lineback, senior market analyst with IC Insights.

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