AMD sells hand-held division

by admin January 21, 2009 at 12:52 pm

With AMD following Intel’s lead in cutting prices for mainstream quad-core processors, the company has to find a way to make up the shortfall – and it’s the hand-held graphics division which is going to have to pay.

According to Ars Technica’s Jon Stokes, chip maker AMD is looking to boost its bottom line by ridding itself of some of the leftovers from its acquisition of ATI – specifically, the hand-held graphics division.

The Imageon-branded OpenGL ES 2.0 hardware the division created – designed for hand-held devices including portable games consoles, PDAs, and smartphones – was based around the Unified Shader Architecture that the company used in the Xbox 360’s graphics hardware. While the Imageon technology brought some interesting innovations to the market, it’s never been a money spinner for AMD with licensees proving few and far between.

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