Apple and Google Breaking Up Over iPhone Maps?

by admin October 1, 2009 at 5:34 pm

For the lovers of the iPhone, it’s like daddy and mommy are getting a divorce. If that wasn’t the case–if Apple and Google weren’t calling it quits–why would Apple buy a mapping company?

Steve, tell us it isn’t so!

The tight integration between the iPhone and Google, especially its mapping products, is a big part of why people love their iPhones. Hearing the Apple has bought its own mapping company, Placebase, is unsettling.

The deal, which supposedly happened in July, added talent to a supposed “Geo” unit inside Apple. Nothing wrong with that, but before Apple starts messing with Google Maps on iPhones, it needs to think very seriously about the consequences.

If a new Apple mapping product is to replace Google Maps, it needs to be done by offering customers a choice of mapping providers. If Apple is good enough, people will switch and eventually the rest can be moved over by force, if necessary. But, only after Apple Maps does everything that Google Maps does–and then some.

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