Apple interested in acquiring Electronic Arts?

by admin May 6, 2009 at 6:40 pm

Apple is considering an offensive into the gaming market, according to Guy Adami from CNBC’s Fast Money, who claims to have heard “chatter” about the company being interested in acquiring publishing giant Electronic Arts. While not offering much analysis for such a seemingly unlikely prediction, the notion of a deal between the two companies has gained some credence in light of Apple’s recent hires, which include several executives with noteworthy backgrounds in videogames.

Richard Teversham, formerly the senior director for insights and strategy at Microsoft’s Xbox Business, left the company to join Apple this week and prior to that Apple picked up two former CTOs from AMD’s graphics division. One of them, Bob Drebin, is also the man who created the graphics processor in the Nintendo GameCube.

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