Apple’s .Mac service may become “Mobile Me”
Via MacRumors, a pair of discoveries have been found in the latest iterations Mac OS X and the iPhone SDK that suggest Apple’s .Mac service is about to undergo a long overdue transition into something that people might actually use. Dmitry Chestnykh of CodingRobots first found evidence of the apparent rebranding in 10.5.3 with multiple instances of placeholders like this one in iCal:
/* Label of .Mac button in iCalÃ¢â‚¬â„¢s General preferences.
%@ is the new name of AppleÃ¢â‚¬â„¢s online service (was .Mac) (remove -XX02)
Also from CodingRobots, a more explicit reference can be found in the iPhoneSimulator SDK, a
"MOBILE_ME_SERVICE_NAME" string. That name can also be found outside the iPhone.
Full article: arstechnica.com