Apple’s New Developer Agreement Unlevels the iAd Playing Field

by admin April 15, 2010 at 11:20 am

Apple told us last week that it would not prevent third-party ad networks from embedding ads in applications for the iPad, iPhone and iPod Touch, even though those networks would compete with its own iAd platform.

“Yes, we still allow developers or other advertising companies to serve ads within their apps,” Apple spokeswoman Trudy Muller told

However, section 3.3.9 of Apple’s new developers’ agreement appears to hobble non-Apple advertising networks, even though the company will allow them onto its devices.

“The use of third-party software in Your Application to collect and send Device Data to a third party for processing or analysis is expressly prohibited,” reads the line in question, as noted by All Things Digital.

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