Baidu Launches Video Advertising Program

by admin September 17, 2007 at 6:20 pm

China’s largest search company Baidu has launched a new video advertising program as part of a program to strengthen its dominant position in the worlds second largest internet market (by users).

“Baidu TV,” the result of a partnership between Baidu and Ads it! Media Corporation, will provide advertisers access to approximately 160,000 China based websites participating in the Baidu Union program, Baidu’s version of Google Adsense, with a potential audience of 140 million people.

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