Ballmer Is Right: Mac Users Do Pay Dearly for Apple Logo

by admin March 22, 2009 at 9:34 pm

Steve Ballmer is trash-talking Apple again. No surprise there, as Microsoft’s famously loud-mouthed CEO has taken plenty of swings at Cupertino over the years, such as when he snickered at the iPhone back in 2007. Ballmer’s most recent shot came Thursday at the McGraw-Hill Companies’ Media Summit New York, where Ballmer was interviewed via webcast by BusinessWeek editor-in-chief Stephen Adler.

As reported by Todd Bishop of TechFlash, Ballmer offered his theory as to why Macintosh sales fell 16 percent in February, according to stats from market-researcher NPD Group:

“The economy is helpful. Paying an extra $500 for a computer in this environment — same piece of hardware — paying $500 more to get a logo on it? I think that’s a more challenging proposition for the average person than it used to be.”

Read more: pcworld.com