Bing: Microsoft Launching New Rival to Google?

by admin May 24, 2009 at 10:44 pm

Microsoft, acknowledging its weakness in the web search market, plans a major ad campaign and rebrand for its Live Search product this Spring, essentially mounting an ad war against Google and Yahoo.

While the name of the new challenger has yet to be confirmed, an AdAge article published today suggests the rebrand might include a name change to “Bing”, along with an $80 to $100 million ad campaign. Google, by comparison, spent a total of $25 million on ads in 2008. Ads will appear on the web, TV, radio, newspapers and magazines.

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