Bing to Power Yahoo Search?

by admin July 27, 2009 at 8:20 pm

It’s already been more than a year since Microsoft’s deal to outright acquire a Yahoo for a staggering $44.6 billion fell apart. But much speculation has remained as to whether or not the two companies would still end up working together in some capacity, with comments from executives on both sides adding fuel to the fire at different points.

Now, the focus is on Microsoft’s new search engine – Bing – becoming the search provider on, which would combine to give the companies a more formidable rival to Google, at least in terms of market share and ad inventory. AdAge is reporting that a deal “is likely to be announced this week” that would give Microsoft roughly 30 percent share of the online search market.

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