Deal Gives MySpaceTV’s Viral Tendrils Global Reach

by admin April 12, 2008 at 7:38 am

MySpace has tapped ShineReveille to distribute its original television content internationally, opening new channels for overseas markets. MySpace intends to use its reach in television as a launch pad for testing out new content. Major studios might see it as a low-cost way to get a feel on whether a new show might be a hit, rather than filming a more expensive pilot episode.

MySpace on Thursday announced a new partnership with ShineReveille International under which original content developed for MySpaceTV will be distributed internationally. The information was revealed at the MIPTV conference in Cannes, France.

Under the plan, online shows such as “Prom Queen,” “Quarterlife” and “Roommates” will receive deluxe distribution treatment and make their way into overseas markets on international television and DVDs as well as merchandise.

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