Firefox to take centre stage

Mozilla is searching for new film-making talent as it launches a competition to come up with the best adverts for Firefox

Get the cameras ready to roll. Firefox is heading for Tinseltown as Mozilla prepares to give its open source browser the star treatment and calls for budding, enlightened filmmakers to start working on a screen treatment.

After announcing last month that it was embarking on its biggest-ever marketing drive, aimed at getting “thousands or tens of thousands” of videos out promoting Firefox 1.5, the company said on Thursday that it was launching a campaign to get the best emerging filmmakers working on the open source trail.

The Firefox Flicks Ad Contest calls upon “professional, student and aspiring filmmakers” to create “innovative, broadcast-quality 30-second commercials” for Firefox.

Full article: ZDNet UK