Google Acquires Online Photo Editor Picnik
Picnik just announced that it has been been acquired by Google. While the details surrounding the acquisition are still somewhat murky, the Picnik team just announced the acquisition on the company’s blog. Picnik currently has 20 employees and, according to its own data, “millions of visitors every month.” The company offers a free service as well as paid accounts and a number of third-party services, including Box.net and Flickr, use Picnik’s API to offer the company’s services to their customers. According to the company’s announcement, the service will remain online and unchanged for the time being. The price of the acquisition has not been disclosed.
What Will Happen to Picnik?
For Google, this acquisition would make a lot of sense. After all, with Picasa Web Albums, Google offers one of the most popular online photo sharing sites and while it offers some basic editing features, it doesn’t offer anything close to Picnik’s feature set.
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