Google Adwords dive-bombed by American Airlines

by admin August 20, 2007 at 8:21 pm

‘We do not bring this suit lightly’

Yet another trademark owner has gone to war over Google’s keyword advertising. But this time it’s a name everyone knows: American Airlines.

Yesterday, the world’s largest airline slapped a federal suit on the world’s largest search engine, claiming that Google’s cash-cow of an ad system infringes on American’s rather extensive trademark portfolio.

“Some individuals and entities attempt to take advantage of consumers by marketing their products or services using the brands of others,” reads a filing with the US District for the Northern District of Texas. “This lawsuit involves exactly such a situation – efforts by certain companies to free ride on American Airlines’ brands through use of Google technology.”

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