Google Finally Jumps into Video Game Advertising
Google finally takes advantage of 2007 Adscape purchase
Google is the undisputed king of internet advertising and it is always looking for the next big advertising market to jump into. Expanding its advertising market is one of the main reasons Google introduced the open source Android OS for mobile phones.
In March of 2007, Google plunked down $23 million to purchase video game advertising firm Adscape. Everyone knew when the purchase was made that Google would be entering into the video game advertising market sooner or later.
In May of 2007, Google filed a patent for video game advertising technology that would monitor the player’s in-game behavior and attempt to serve ads based on their needs. Privacy advocates took issue with the patent because Google said that monitoring would include in-game chats. Presumably, on Google’s part, the in-game chat monitoring would be used for serving up ads for something like Taco Bell if a player said they were hungry.
Read more: dailytech.com