Google Intros Gadget Ads Format
Branded mini-applications — call them apps, badges, widgets, gadgets or whatchamacallits — aren’t anything new. They’re all over social networks, portals and even desktops. And they’re still going.
Google today announced Google Gadget Ads, non-traditional ad units with interactive, rich media capabilities.
The Gadget Ads can be Individual advertisers and agencies alike can develop the ads using Flash, HTML or both. They can incorporate real-time data feeds, images and video.
Full article: internetnews.com