Google Launches Lively to Create a Virtual World Across Social Networks
Google has just launched Lively, a new social network built around the concept of each user creating an avatar and a personal virtual room that can be embedded anywhere on the Web. In essence, Google is looking to create a massive distributed virtual world, where every Google account can have its own avatar that can be used wherever a Lively virtual room is present Ã¢â‚¬â€œ for example, on a blog, a social networking profile, or a Web page.
HereÃ¢â‚¬â„¢s a closer look at what Google is launching, how it works, and how it might fit into GoogleÃ¢â‚¬â„¢s larger social networking plans:
To use Lively, you do need to sign up using a Google account and download a browser plug-in. From there, you are able to create your own avatar Ã¢â‚¬â€œ starting from a Ã¢â‚¬Å“templateÃ¢â‚¬Â character which then has customizable attributes like skin tone, hair color, and eye colors. You can also dress your character with clothing and accessories. In turn, youÃ¢â‚¬â„¢re now ready to use Lively wherever you encounter a room on the Web by signing into it with your virtual account.
Full article: mashable.com