Google Opens Click-Fraud Site

by admin August 18, 2007 at 1:45 pm

Google has launched a resource center about click fraud, describing ‘invalid clicks,’ and monitoring tools.

Google Inc. has unveiled a Web site “resource center” focused on the thorny issue of click fraud, which many consider a potential threat to the company’s main source of revenue: pay-per-click advertising.

Google developed the new Ad Traffic Quality Resource Center primarily to give its advertisers a single place to find Google’s information about click fraud, said Shuman Ghosemajumder, business product manager for trust and safety at Google, on Friday.

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