Google Ruins Its iPhone Home Page

by admin December 6, 2007 at 3:15 pm

Google (NSDQ: GOOG) redesigned the Google home page presented to iPhone users and now it is totally useless. Before, it was the general mobile version of the site, which showed my headlines, weather, Gmail and other content all in a quick glance. Now it is a simple search box and I have to actively choose to view my content. Why did Google make it more difficult to use?

To take the basic sentiment I read in an Engadget piece, so much for the “real Internet” on the iPhone. More and more companies are beginning to design versions of their sites that have versions optimized for the iPhone. I never thought Google would take that route, but it has.

The old version of the Google home page — or iGoogle Mobile, if you will — was just right. It was fully customizable and let users choose from a wealth of news feeds for the latest headlines, movie times, weather reports, stocks, and so on. For those that wanted a brief rundown on what was going on in the world and in your own neighborhood, it fit the bill. Now it doesn’t. At all.

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