Google searches for computer dealers
Hard Times with Ingram Micro
Is there no end to this company’s ambitions? Google has signed up Ingram Micro, the world’s biggest IT wholesaler, to distribute its hardware search appliance box in the US.
Distributors are useful for credit, delivery and product returns. They are used to making next to no money and love new products where the margins flow freely and the vendor marketing budgets are generous.
Does Google fit the bill? As the world’s most efficient advertising network, it has little need to turn to others to make market on its behalf. But its name is not yet synonymous with enterprise search – Autonomy and FAST are contenders too.
Read more: channelregister.co.uk